""Just do it!"| A rhetorical criticism of Nike's "Hero" advertising cam" by Jennifer Joi Lewis

Year of Award

2004

Document Type

Thesis

Degree Type

Master of Arts (MA)

Degree Name

Communication Studies

Department or School/College

Department of Communication Studies

Committee Chair

Sara E. Hayden

Keywords

Nike (Firm), Advertising, Feminist theory, Body image, Athletic shoes, Women consumers

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© Copyright 2004 Jennifer Joi Lewis