Document Type

Report

Publication Date

11-2026

Disciplines

Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics

Abstract

Montana’s arts and cultural production sector was estimated at $2.45 billion in value added and 20,269 jobs in 2023, or 3.3% of state GDP, a larger share than in any neighboring state, according to U.S. Bureau of Economic Analysis (BEA) data. This report uses those federal estimates as an economic baseline and adds what national accounts cannot capture: how community leaders perceive the local economic role of arts and culture, and the social, educational, and civic value the sector provides. The mixed-methods study combines a literature review, a statewide survey of 75 community leaders, and interviews with arts organizations in nine case study communities. Most survey respondents (84%) agreed that arts and culture attract visitors who spend on lodging, dining, and retail, and 89% viewed arts and culture as essential to community identity. Leaders and interviewees also described benefits for community cohesion, youth engagement, cultural preservation, and well-being. Reported challenges include limited funding (77%), volunteer dependence, geographic inequities, and limited policymaker understanding, yet 98% want arts and culture to grow in their communities. The report informs policymakers, funders, tourism professionals, and arts organizations working on Montana’s creative economy, cultural tourism, and rural community development.

Keywords

Arts, Culture, Arts and Culture

Rights

© 2026 ITRR

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