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Interviewer(s)
Justin Angle
Interviewee(s)
Sean Benton, Kevin Keohane
Description
Today’s conversation explores the importance of marketing and brand investment during the pandemic. There’s an instinct to batten down the hatches and cut everything extraneous in a crisis, to hoard cash at all costs. Historically, however, pulling back on marketing during a recession or depression is not a winning strategy.
You can find the PartnersCreative slide deck below.
Sean Benton is Creative Director and Kevin Keohane is Strategy Director at PartnersCreative, a Missoula-based creative agency that punches well above its weight class, working with top flight international firms like Deloitte and Montana mainstays like Discovery Ski Area.
Sean, Kevin and their colleagues are out with a compelling piece of thought leadership offering some insightful and actionable ideas on how brands can rise to this unique occasion. What they have to say has implications for all brands of all sizes as well as anyone trying to make sense of what we see in the market place.
Date Published
6-23-2020
Language
eng
Length of Episode
54 minutes, 24 seconds
Digital File Format
audio/mp3
Document Type
Podcast
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.
Recommended Citation
Angle, Justin W., "Making the case for your brand with Partners Creative" (2020). A New Angle Podcasts. 141.
https://scholarworks.umt.edu/anewangle_podcasts/141