A New Angle Podcasts
 
Making the case for your brand with Partners Creative

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Download Episode (60.1 MB)

Download PartnersCreative slide deck (6.6 MB)

Interviewer(s)

Justin Angle

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Interviewee(s)

Sean Benton, Kevin Keohane

Description

Today’s conversation explores the importance of marketing and brand investment during the pandemic. There’s an instinct to batten down the hatches and cut everything extraneous in a crisis, to hoard cash at all costs. Historically, however, pulling back on marketing during a recession or depression is not a winning strategy.

You can find the PartnersCreative slide deck below.

Sean Benton is Creative Director and Kevin Keohane is Strategy Director at PartnersCreative, a Missoula-based creative agency that punches well above its weight class, working with top flight international firms like Deloitte and Montana mainstays like Discovery Ski Area.

Sean, Kevin and their colleagues are out with a compelling piece of thought leadership offering some insightful and actionable ideas on how brands can rise to this unique occasion. What they have to say has implications for all brands of all sizes as well as anyone trying to make sense of what we see in the market place.

Date Published

6-23-2020

Language

eng

Length of Episode

54 minutes, 24 seconds

Digital File Format

audio/mp3

Document Type

Podcast

Creative Commons License

Creative Commons Attribution-Noncommercial-Share Alike 3.0 License
This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.

Making the case for your brand with Partners Creative

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