How nonprofit organizations can build brand equity using the World Wide Web; trends and developments

Author

Christa Keivan, The University of Montana

Year of Award

1997

Document Type

Thesis

Degree Type

Master of Business Administration (MBA)

Degree Name

Business Administration

Department or School/College

School of Business Administration

Committee Chair

Mary Ellen Campbell

Keywords

Nonprofit organizations, World Wide Web, Brand name products, Advertising

Publisher

University of Montana

Recommended Citation

Keivan, Christa, "How nonprofit organizations can build brand equity using the World Wide Web; trends and developments" (1997). Graduate Student Theses, Dissertations, & Professional Papers. 2601.
https://scholarworks.umt.edu/etd/2601