How nonprofit organizations can build brand equity using the World Wide Web; trends and developments
Year of Award
1997
Document Type
Thesis
Degree Type
Master of Business Administration (MBA)
Degree Name
Business Administration
Department or School/College
School of Business Administration
Committee Chair
Mary Ellen Campbell
Keywords
Nonprofit organizations, World Wide Web, Brand name products, Advertising
Recommended Citation
Keivan, Christa, "How nonprofit organizations can build brand equity using the World Wide Web; trends and developments" (1997). Graduate Student Theses, Dissertations, & Professional Papers. 2601.
https://scholarworks.umt.edu/etd/2601
COinS
© Copyright 1997 Christa Keivan