Long Machinery Company marketing plan

Author

Terri Long McGillis, The University of Montana

Year of Award

2001

Document Type

Thesis

Degree Type

Master of Interdisciplinary Studies (MIS)

Degree Name

Interdisciplinary Studies

Other Degree Name/Area of Focus

Business

Department or School/College

Interdisciplinary Studies Program

Committee Chair

Nader H. Shooshtari

Keywords

Long Machinery Company (Missoula, Mont.), Caterpillar Inc, Marketing Planning, Machinery industry

Publisher

University of Montana

Recommended Citation

McGillis, Terri Long, "Long Machinery Company marketing plan" (2001). Graduate Student Theses, Dissertations, & Professional Papers. 2875.
https://scholarworks.umt.edu/etd/2875