Market segmentation of downhill and cross-country snow skiers based on interpersonal orientation

Author

Scott Marsh, The University of Montana

Year of Award

1992

Document Type

Thesis

Degree Type

Master of Business Administration (MBA)

Degree Name

Business Administration

Department or School/College

School of Business Administration

Keywords

Skis and skiing Psychological aspects, Cross-country skiing Psychological aspects, Ski resorts Marketing, Personality

Recommended Citation

Marsh, Scott, "Market segmentation of downhill and cross-country snow skiers based on interpersonal orientation" (1992). Graduate Student Theses, Dissertations, & Professional Papers. 2933.
https://scholarworks.umt.edu/etd/2933