Helping viewers positively identify with local news stations: A focus group study to determine local viewers' preferences

Author

Jo Elizabeth York, The University of Montana

Year of Award

1993

Document Type

Thesis

Degree Type

Master of Arts (MA)

Degree Name

Communication Studies

Other Degree Name/Area of Focus

Interpersonal Communication

Department or School/College

Department of Communication Studies

Committee Chair

Alan Sillars

Keywords

Television broadcasting of news Montana Missoula., Television broadcasting of news Montana Great Falls., Television viewers Montana Missoula., Television viewers Montana Great Falls., Consumers' preferences.

Recommended Citation

York, Jo Elizabeth, "Helping viewers positively identify with local news stations: A focus group study to determine local viewers' preferences" (1993). Graduate Student Theses, Dissertations, & Professional Papers. 5483.
https://scholarworks.umt.edu/etd/5483