Presentation Type
Oral Presentation
Abstract/Artist Statement
This study explores how marketing, holistically defined, has been applied in conservation and what opportunities remain. In completing a systematic review process, we can see the landscape of marketing theories and techniques currently in practice in conservation. The purpose of this systematic review is to outline the gaps and opportunities conservationists have to use marketing tools and techniques to more effectively and efficiently accomplish their goals.
What is marketing? How has it been applied to conservation?
UC 330
This study explores how marketing, holistically defined, has been applied in conservation and what opportunities remain. In completing a systematic review process, we can see the landscape of marketing theories and techniques currently in practice in conservation. The purpose of this systematic review is to outline the gaps and opportunities conservationists have to use marketing tools and techniques to more effectively and efficiently accomplish their goals.