Winter Marketing Initiative: Missoula Convention and Visitors Bureau: Phase One Focus Group Results

Authors

Justin Harris, The University of Montana-MissoulaFollow
Nancy Lee Menning, The University of Montana-Missoula

Document Type

Report

Publisher

The Institute for Tourism and Recreaton Research

Publication Date

5-1-1994

Disciplines

Leisure Studies | Recreation, Parks and Tourism Administration | Tourism and Travel

Abstract

Presents concerns and preferences of Missoula businesses for winter markets as well as their perceptions of the Missoula Convention and Visitors Bureau and Chamber of Commerce.

Keywords

CVB, Missoula Convention and Visitors Bureau, winter visitors, winter tourism marketing

Comments

Research Report 34

Rights

© 1994 ITRR

Recommended Citation

Harris, Justin and Menning, Nancy Lee, "Winter Marketing Initiative: Missoula Convention and Visitors Bureau: Phase One Focus Group Results " (1994). Institute for Tourism and Recreation Research Publications. 241.
https://scholarworks.umt.edu/itrr_pubs/241