Document Type

Report

Publisher

Institute for Tourism and Recreation Research

Publication Date

11-2023

Disciplines

Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics

Abstract

This study was conducted for Rebecca Farm to provide insight into the characteristics of attendees to the twentysecond annual The Event at Rebecca Farm. Paper surveys were completed by 158 attendees of the event. Results show that 41% of attendees were residents of Flathead Country and 59% came from outside of Flathead County. Visitors spent an average of 6.55 nights in the Flathead Valley area. People spent the most money ($96,336) on accommodations (hotel/motel/B&B/rental cabin/home), followed by restaurants/bars ($21,265), then the Rebecca Farm Trade Fair ($17,126). Respondents to the survey reported total spending of $199,471 in the Flathead Valley. Results provide event organizers at Rebecca Farm and the Kalispell Chamber of Commerce/CVB with useful data for future event planning, making improvements to the event, event marketing/promotion, and understanding visitor spending associated with the event.

Keywords

Survey Kit, The Event at Rebecca Farms

Rights

© 2023 ITRR

Download

Share

COinS