Document Type

Report

Publisher

Institute for Tourism and Recreation Research

Publication Date

4-2024

Disciplines

Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics

Abstract

A summary of Montana residents' attitudes towards tourism from the 2023 season. Overall, results from this study show that Montana residents hold a generally positive attitude towards tourism in the state. Residents are aware of the economic benefit that tourism provides to their communities, and agree that the overall benefits outweigh the negative impacts. Perceptions of crowding at the statewide and community level appear to be easing from previous years.

Keywords

resident attitudes

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