Document Type
Report
Publication Date
5-2025
Disciplines
Agricultural and Resource Economics | Leisure Studies | Nature and Society Relations | Other Social and Behavioral Sciences | Regional Economics
Abstract
A summary of Montana residents' attitudes towards tourism from the 2024 season. Overall, results from this study show that, in general, Montana residents hold a positive yet balanced attitude towards tourism within the state. For example, a majority of residents feel that the benefits of tourism outweigh the negative impacts, while also being in strong agreement that tourism promotion by the state provides an economic benefit to their community. At the same time, over 40% of respondents felt that the state was becoming overcrowded because of the number of tourists, while close to half felt that their community was dealing with issues of crowding during the summer season. At the state level, results from 2024 show little to no change from 2023 for many of the questions asked, indicating some continued leveling off from record highs seen in 2021 and 2022.
Keywords
Resident attitudes
Rights
© 2025 ITRR
Recommended Citation
Bermingham, Carter, Schultz, Megan, Pettigrew, Matthew, and Beck, Jayce. (2025). Montana Residents' Attitudes Towards Tourism - 2024. Institute for Tourism and Recreation Research, University of Montana. Missoula, Montana. 20p.
Included in
Agricultural and Resource Economics Commons, Leisure Studies Commons, Nature and Society Relations Commons, Other Social and Behavioral Sciences Commons, Regional Economics Commons