Made to Stick : The Book by Chip and Dan Heath, Adapted to a Library Audience

Authors

Samantha Hines, University of Montana - MissoulaFollow

Document Type

Conference Proceeding

Publication Title

PNLA Quarterly

Publisher

Pacific Northwest Library Association

Publication Date

Fall 2008

Volume

73

Issue

1

Disciplines

Library and Information Science

Abstract

Presentation of ideas from the book "Made to Stick" outlining the five steps to SUCCES which include Simple, Unexpected, Concrete, Credible, Emotional, and Stories.

Keywords

Communication

Comments

Papers and presentations from the PNLA Annual Conference, August 6-9, 2008, Post Falls, Idaho

Rights

PNLA 2008

Recommended Citation

Hines, Samantha, "Made to Stick : The Book by Chip and Dan Heath, Adapted to a Library Audience" (2008). Mansfield Library Faculty Publications. 9.
https://scholarworks.umt.edu/ml_pubs/9