Presentation Type
Presentation
Faculty Mentor’s Full Name
Kenton Swift
Faculty Mentor’s Department
Accounting
Abstract / Artist's Statement
Companies are amassing bigger global footprints. Therefore, it is imperative for users of their financial statements to understand how those companies work, especially with the uptick in streaming as more people are staying at home. A company analysis can help inform potential investors and other financial statement users on the intricacy of a company. Spotify, an international music streaming service, impacts many users with its strategic model. Many of these users are not familiar with Spotify’s strategic model, and it is valuable for that model to be broken down and explained in simpler terms. My PowerPoint presentation digs into financial statements, news articles, and data provided by Spotify and similar competing firms to create an analysis of how Spotify operates. My analysis utilizes frameworks and models that are common in the business field and create common points of comparison between companies. This specific topic is part of my College of Business Capstone course, BGEN 499, and expands upon knowledge that I gained during my time as an undergraduate. Combining that knowledge with the practical application of this data, I created a compilation of information that is user friendly for the average Spotify listener interested in business.
Category
Social Sciences
A Strategic Analysis of Spotify
UC 332
Companies are amassing bigger global footprints. Therefore, it is imperative for users of their financial statements to understand how those companies work, especially with the uptick in streaming as more people are staying at home. A company analysis can help inform potential investors and other financial statement users on the intricacy of a company. Spotify, an international music streaming service, impacts many users with its strategic model. Many of these users are not familiar with Spotify’s strategic model, and it is valuable for that model to be broken down and explained in simpler terms. My PowerPoint presentation digs into financial statements, news articles, and data provided by Spotify and similar competing firms to create an analysis of how Spotify operates. My analysis utilizes frameworks and models that are common in the business field and create common points of comparison between companies. This specific topic is part of my College of Business Capstone course, BGEN 499, and expands upon knowledge that I gained during my time as an undergraduate. Combining that knowledge with the practical application of this data, I created a compilation of information that is user friendly for the average Spotify listener interested in business.