Graduation Year
2018
Graduation Month
May
Document Type
Thesis
Degree Name
Bachelor of Arts
School or Department
Business School
Major
Management
Faculty Mentor Department
Business School
Faculty Mentor
Donald Gaumer
Faculty Reader(s)
Donald Gaumer
Keywords
Barnes & Noble, business analysis, management, capstone, business-level strategy, internal competencies, resources
Subject Categories
Business Administration, Management, and Operations | Marketing | Other Business
Abstract
This thesis identifies how to conduct a Business Analysis. The publicly traded company for this project is Barnes & Noble.
Honors College Research Project
Yes
Recommended Citation
Gregory, Wendy, "Barnes & Noble: Business Analysis" (2018). Undergraduate Theses, Professional Papers, and Capstone Artifacts. 192.
https://scholarworks.umt.edu/utpp/192
Included in
Business Administration, Management, and Operations Commons, Marketing Commons, Other Business Commons
© Copyright 2018 Wendy Gregory