The Institute for Tourism & Recreation Research at the University of Montana conducts travel and recreation research in Montana, with a primary focus on the nonresident travel survey conducted throughout the state. The Institute produces widely used statewide estimates of total nonresident visitation and travel expenditures, visitor characteristics in the state each year, and annual estimate of the economic contribution of nonresident travel to Montana's economy. The research and creative scholarship by the faculty of the Institute for Tourism & Recreation Research includes studies into the social and environmental impacts of tourism; regional and community tourism planning and development; niche market studies; geotourism; and outdoor recreation.

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Submissions from 2016

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Assessing Going-to-the-Sun Road Travelers’ Attitudes, Knowledge, and Perceptions of Bicycling, Brian Battaglia and Norma P. Nickerson

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2015 Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties, Kara Grau

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2015 Nonresident Visitation, Expenditures & Economic Impact Estimates: Estimates by full year, quarters, trip purposes, and international visitors., Kara Grau

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An Assessment of the Resort Tax: Collections and Usage in Montana Communities, Kara Grau

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A Comparison of Vacationer Spending Segments, Kara Grau and Norma P. Nickerson

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The Importance of Traveler Spending on Locally Produced Goods and Services, Kara Grau and Norma P. Nickerson

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Understanding Park Support: Philanthropy and Other Support for Yellowstone National Park, Geoffrey G. Havens and Norma P. Nickerson

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Building Constituency at Yellowstone National Park: Predicting Visitor Support Now and Into the Future, Jacob Daniel Jorgenson and Norma P. Nickerson

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Using DMAs as a Marketing Tool: 2015 Nonresident Visitor Data, Jacob Daniel Jorgenson and Norma P. Nickerson

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Park County, WY Visitor Profile: 2016 to 2005 Comparison, Norma P. Nickerson

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The Montana Expression 2016: Vacation Planning, Norma P. Nickerson

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What We Know about Crowding and Visitor Experiences, Norma P. Nickerson

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Comparing Bicyclists, Non-Bicyclists, and Bus Drivers in Glacier National Park, Norma P. Nickerson and Brian Battaglia

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Economic Contributions of the Yellowstone River to Park County, Montana, Jeremy L. Sage

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Montana Dragon Boat Festival 2016, Megan Schultz

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The Event at Rebecca Farms - 2016, Megan Schultz

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2016 Spartan Race Survey Kit Visitor Study, Megan Tanner Schultz

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Big Sky Documentary Film Festival 2016, Megan Tanner Schultz

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Montana Winter Fair - 2016, Megan Tanner Schultz

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Assessing Character of Place to Guide Geotourism - A Case Study of Two Montana Communities, Evan Tipton, Norma P. Nickerson, and Jennifer Thomsen

Submissions from 2015

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2014 Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties, Kara Grau

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2014 Nonresident Visitation, Expenditures, and Economic Impact Estimates: Estimates by full year, quarters, trip purposes, and international visitors., Kara Grau

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Relocation to Montana: Current Residents Who Were Influenced by Previous Vacations or Seasonal Tourism Jobs to Move to the State, Kara Grau

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Canadian Travelers in Montana: Traveler Profiles by Purpose of Trip to the State, Kara Grau and Brian Battaglia

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The Role of Social Science in Predicting Support for Yellowstone National Park, Jacob Daniel Jorgenson and Norma P. Nickerson

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Revisiting Market Segments based on "What Attracted Visitors to Montana", Norma P. Nickerson and Jake Jorgenson

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The Montana Expression 2015: Bicycling, Norma P. Nickerson and Megan Schultz

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Tourism and Recreation Trends and Outlook: Montana's Varied Traveler - A look into Quarterly Differences, Norma P. Nickerson and Megan Schultz

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Montana Cowboy Poetry Gathering and Western Music Rendezvous 2015, Megan Schultz

Montana Dragon Boat Festival 2015, Megan Schultz

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Montana Folk Festival 2015, Megan Schultz

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Spartan Race 2015, Megan Schultz

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The Event at Rebecca Farm 2015, Megan Schultz

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2015 Montana State High School Rodeo Finals, Megan Tanner Schultz

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Pond Hockey Classic 2015, Megan Tanner Schultz

Submissions from 2014

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An Ri Ra Montana Irish Festival: 2014, Brian Battaglia and Megan Schultz

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Evel Knievel Days: 2014, Brian Battaglia and Megan Schultz

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Montana Dragon Boat Festival: 2014, Brian Battaglia and Megan Schultz

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Montana Folk Festival: 2014, Brian Battaglia and Megan Schultz

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Montana State High School Rodeo Finals: 2014, Brian Battaglia and Megan Schultz

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Mountain Madness Airshow: 2014, Brian Battaglia and Megan Schultz

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Sanders County Yard Sale: 2014, Brian Battaglia and Megan Schultz

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Spartan Race Visitor Study: 2014, Brian Battaglia and Megan Schultz

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Gardiner, MT - Visitor Perceptions, Image, and Spending, 2013, Meredith S. Berry and Norma P. Nickerson

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2013 Nonresident Visitation, Expenditures & Economic Impact Estimates: Estimates by full year, quarters, trip purposes & international visitors, Kara Grau

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Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties: 2012-2013, Kara Grau

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Expenditure Comparison of Overseas, Canadian, and Domestic Nonresident Travelers to Montana:2013, Kara Grau

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Montana Nonresident Traveler Expenditure Profiles: 2013, Kara Grau

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Montana Nonresident Traveler Expenditure Profiles: Quarter 1, 2013, Kara Grau

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Montana Nonresident Traveler Expenditure Profiles: Quarter 2, 2013, Kara Grau

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Montana Nonresident Traveler Expenditure Profiles: Quarter 3, 2013, Kara Grau

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Montana Nonresident Traveler Expenditure Profiles: Quarter 4, 2013, Kara Grau

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Montana Nonresident Traveler Expenditures and Economic Contribution: 2012, Kara Grau

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Montana Nonresident Traveler Expenditures and Economic Contribution: 2013, Kara Grau

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Montana Nonresident Traveler Expenditure Trends: 2003-2013, Kara Grau

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Montana Nonresident Traveler Quarterly Travel Comparison: 2013, Kara Grau

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Montana Nonresident Visitation Trends: 2003-2013, Kara Grau

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Preliminary 2014 Montana Nonresident Traveler Expenditures and Economic Contribution, Kara Grau

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Statewide Nonresident Travel Survey: Survey Methods and Data Analysis, Kara Grau

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The Economic Review of the Travel Industry in Montana: 2014 Biennial Edition, Kara Grau, Jake Jorgenson, and Norma P. Nickerson

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Visitor Support for Yellowstone National Park, Jacob Jorgenson and Norma P. Nickerson

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Buses for Byways: Concept Plan, Norma P. Nickerson

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Comparison of MT Visitor's and MT Resident's Use of Downtowns, Norma P. Nickerson

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Missoula Urban Forest Interest Study 2014, Norma P. Nickerson

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Travel and Recreation in Montana: 2013 in Review and 2014 Outlook, Norma P. Nickerson

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Travel and Recreation: The Economics of "We Like It Here!", Norma P. Nickerson

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Comparative Analysis of Resident and Visitor Community Image: Gardiner, Montana, Norma P. Nickerson and Meredith S. Berry

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Bicycle Tourism: Providing Economic Development Opportunities for Montana, Norma P. Nickerson, Jacob Daniel Jorgenson, Meredith Berry, Jane Kwenye, Daniel Kozel, and Jessica Schutz

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Analysis of Touring Cyclists: Impacts, Needs and Opportunities for Montana, Norma P. Nickerson, Jake Jorgenson, Meredith Berry, and Jane Kwenye

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Whitefish Trail Visitor Study, Christine Oschell

Submissions from 2013

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Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties, Kara Grau

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Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties , Kara Grau

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Expenditure Comparison of Overseas, Canadian, and Domestic Nonresident Travelers to Montana: 2012, Kara Grau

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Montana Nonresident Traveler Expenditure Profiles: 2012, Kara Grau

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Montana Nonresident Traveler Expenditure Profiles: Quarter 1, 2012, Kara Grau

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Montana Nonresident Traveler Expenditure Profiles: Quarter 2, 2012, Kara Grau

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Montana Nonresident Traveler Expenditure Profiles: Quarter 3, 2012, Kara Grau

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Montana Nonresident Traveler Expenditure Profiles: Quarter 4, 2012, Kara Grau

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Montana Nonresident Traveler Expenditure Trends: 2002-2012, Kara Grau

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Montana Nonresident Traveler Quarterly Travel Comparison: 2012, Kara Grau

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Montana Nonresident Visitation Trends: 2002-2012, Kara Grau

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The Economic Review of the Travel Industry in Montana: 2012 Biennial Edition, Kara Grau, Norma Nickerson, and Jacob Jorgenson

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Tourism on a Scenic Byway: Destination Image and Economic Impacts of the Beartooth Highway, Jacob Daniel Jorgenson

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The Economic Contribution of Summer Season Travel in the Beartooth Highway Region - Nonresident Expenditures, Jake Jorgenson and Kara Grau

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The Beartooth Highway: 2012-2013 Economic Impacts, Use, and Destination Image, Jake Jorgenson, Norma P. Nickerson, and Kara Grau

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The Beartooth Highway: 2012 Summer Use and Image, Jake Jorgenson, Norma P. Nickerson, and Kara Grau

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MT SCORP: Behavioral Risk Factor Surveillance System: Outdoor Recreation and Resident Health, Alex L. Metcalf, Elizabeth Covelli Metcalf, and Norma P. Nickerson

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MT SCORP: Facility and Natural Resource Recreation Area Needs: Facility Manager Responses 2012, Elizabeth Covelli Metcalf and Norma P. Nickerson

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Visitor Comments About Montana: 2012 Nonresident Survey, Norma Nickerson, Ashley Napier, and Doris Cooley

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Montana Tourism Businesses: 2012 Review and 2013 Outlook, Norma P. Nickerson

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Travel and Recreation: Jobs, Lifestyle, and Growth, Norma P. Nickerson

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Gardiner, MT - A Community Tourism Development Case Study: Resident Perceptions, Norma P. Nickerson and Meredith S. Berry

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MT SCORP: Public Recreational Use Study 2012, Norma P. Nickerson and Elizabeth Covelli Metcalf

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MT SCORP: Resident Travel for Outdoor Recreation in Montana, Norma P. Nickerson and Elizabeth Covelli Metcalf

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Dragon Boat Festival Visitor Study: 2013, Christine Oschell

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Missoula Marathon Participant Study: 2013, Christine Oschell

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Montana Folk Festival Visitor Study: 2013, Christine Oschell

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Montana Travel Corridors:The Driving Routes of Nonresident Visitors based on Overnight Location and State Entry Point, Christine Oschell

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Ski Joring Races: 2013, Christine Oschell

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Spartan Race Visitor Study: 2013, Christine Oschell