The Institute for Tourism & Recreation Research at the University of Montana conducts travel and recreation research in Montana, with a primary focus on the nonresident travel survey conducted throughout the state. The Institute produces widely used statewide estimates of total nonresident visitation and travel expenditures, visitor characteristics in the state each year, and annual estimate of the economic contribution of nonresident travel to Montana's economy. The research and creative scholarship by the faculty of the Institute for Tourism & Recreation Research includes studies into the social and environmental impacts of tourism; regional and community tourism planning and development; niche market studies; geotourism; and outdoor recreation.

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Submissions from 2017

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2016 Nonresident Visitation, Expenditures & Economic Impact Estimates, Kara Grau

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Age Defining Life Stage Traveling: Montana Nonresident Travel Groups, Kara Grau and Norma P. Nickerson

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The Montana Expression 2017: Invasive Species and Water Recreation, Norma P. Nickerson and Megan Schultz

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Analyzing Economic and Social Opportunities and Challenges Related to Bison Conservation in Northeast Montana, Jeremy L. Sage

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Visitor Characteristics and Economic Analysis of Northeast Montana, Jeremy L. Sage

Submissions from 2016

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Assessing Going-to-the-Sun Road Travelers’ Attitudes, Knowledge, and Perceptions of Bicycling, Brian Battaglia and Norma P. Nickerson

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2015 Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties, Kara Grau

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2015 Nonresident Visitation, Expenditures & Economic Impact Estimates: Estimates by full year, quarters, trip purposes, and international visitors., Kara Grau

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An Assessment of the Resort Tax: Collections and Usage in Montana Communities, Kara Grau

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A Comparison of Vacationer Spending Segments, Kara Grau and Norma P. Nickerson

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The Importance of Traveler Spending on Locally Produced Goods and Services, Kara Grau and Norma P. Nickerson

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Understanding Park Support: Philanthropy and Other Support for Yellowstone National Park, Geoffrey G. Havens and Norma P. Nickerson

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Building Constituency at Yellowstone National Park: Predicting Visitor Support Now and Into the Future, Jacob Daniel Jorgenson and Norma P. Nickerson

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Using DMAs as a Marketing Tool: 2015 Nonresident Visitor Data, Jacob Daniel Jorgenson and Norma P. Nickerson

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Park County, WY Visitor Profile: 2016 to 2005 Comparison, Norma P. Nickerson

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The Montana Expression 2016: Vacation Planning, Norma P. Nickerson

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What We Know about Crowding and Visitor Experiences, Norma P. Nickerson

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Comparing Bicyclists, Non-Bicyclists, and Bus Drivers in Glacier National Park, Norma P. Nickerson and Brian Battaglia

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Economic Contributions of the Yellowstone River to Park County, Montana, Jeremy L. Sage

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Montana Dragon Boat Festival 2016, Megan Schultz

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The Event at Rebecca Farms - 2016, Megan Schultz

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2016 Spartan Race Survey Kit Visitor Study, Megan Tanner Schultz

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Big Sky Documentary Film Festival 2016, Megan Tanner Schultz

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Montana Winter Fair - 2016, Megan Tanner Schultz

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Assessing Character of Place to Guide Geotourism - A Case Study of Two Montana Communities, Evan Tipton, Norma P. Nickerson, and Jennifer Thomsen

Submissions from 2015

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2014 Economic Contribution of Nonresident Travel Spending in Montana Travel Regions and Counties, Kara Grau

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2014 Nonresident Visitation, Expenditures, and Economic Impact Estimates: Estimates by full year, quarters, trip purposes, and international visitors., Kara Grau

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Relocation to Montana: Current Residents Who Were Influenced by Previous Vacations or Seasonal Tourism Jobs to Move to the State, Kara Grau

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Canadian Travelers in Montana: Traveler Profiles by Purpose of Trip to the State, Kara Grau and Brian Battaglia

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The Role of Social Science in Predicting Support for Yellowstone National Park, Jacob Daniel Jorgenson and Norma P. Nickerson

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Revisiting Market Segments based on "What Attracted Visitors to Montana", Norma P. Nickerson and Jake Jorgenson

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The Montana Expression 2015: Bicycling, Norma P. Nickerson and Megan Schultz

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Tourism and Recreation Trends and Outlook: Montana's Varied Traveler - A look into Quarterly Differences, Norma P. Nickerson and Megan Schultz

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Montana Cowboy Poetry Gathering and Western Music Rendezvous 2015, Megan Schultz

Montana Dragon Boat Festival 2015, Megan Schultz

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Montana Folk Festival 2015, Megan Schultz

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Spartan Race 2015, Megan Schultz

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The Event at Rebecca Farm 2015, Megan Schultz

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2015 Montana State High School Rodeo Finals, Megan Tanner Schultz

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Pond Hockey Classic 2015, Megan Tanner Schultz

Submissions from 2014

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An Ri Ra Montana Irish Festival: 2014, Brian Battaglia and Megan Schultz

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Evel Knievel Days: 2014, Brian Battaglia and Megan Schultz

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Montana Dragon Boat Festival: 2014, Brian Battaglia and Megan Schultz

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Montana Folk Festival: 2014, Brian Battaglia and Megan Schultz

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Montana State High School Rodeo Finals: 2014, Brian Battaglia and Megan Schultz

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Mountain Madness Airshow: 2014, Brian Battaglia and Megan Schultz

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Sanders County Yard Sale: 2014, Brian Battaglia and Megan Schultz

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Spartan Race Visitor Study: 2014, Brian Battaglia and Megan Schultz

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Gardiner, MT - Visitor Perceptions, Image, and Spending, 2013, Meredith S. Berry and Norma P. Nickerson

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2013 Nonresident Visitation, Expenditures & Economic Impact Estimates: Estimates by full year, quarters, trip purposes & international visitors, Kara Grau